Check out this article from SportsPro Magazine:

Spotlight: University of Oregon –  Sport Product Management masters

Behind The Scenes with UO’s Masters of Science in Sports Product Management Inaugural Class from In The Flicker on Vimeo.

This past fall the University of Oregon’s Sports Product Management master’s degree program kicked off, welcoming 37 students from around the U.S. and the world.

The program, based in Portland, Oregon, USA, a mecca for sports product companies with Nike, adidas, Columbia Sportswear, and many others calling the city home, sees students follow an 18-month journey through the complete product life cycle with a focus on innovation, sustainability and global business. They’re immersed in theoretical learning and hands-on practice, while gaining high-demand skills.

An advisory board made up of senior leaders from sports product companies helped shape the program and continues to influence its direction and strengthen student connections within the industry.

In addition to industry experts, students have access to the White Stag Innovation Lab, a product-making space with specialized equipment to design, make and test prototype sports footwear, apparel and equipment.

Through course work, firsthand experiences and company visits, graduates will be prepared for positions such as product development manager, product line management, brand management, innovation management, sustainable supply chain management and more.

“Our inaugural class comes with a robust list of credentials, including impressive undergraduate and advanced degrees, an average of three years of sports industry experience, 11 spoken languages and numerous former professional and collegiate athletes,” said Ellen Schmidt-Devlin, Sports Product Management Program director.  “I’m delighted to help take this high-potential group to the next level as the future leaders of the sports product industry.”

While the program welcomes its first class, applications are now being accepted for fall 2016. To learn more, visit

(SportsPro article can be found: HERE)